43% Faster Page Load Speed After Strategic Redesign
Conversion-Focused Site Experience – Streamlined layout and CTAs guided users toward scheduling a roof inspection with less friction.
Performance Gains Across Core Web Vitals – Optimized for speed, interaction time, and structural stability to meet modern performance standards.
ADA-Compliant and Mobile-Ready – Designed for accessibility and fast functionality on all screen sizes.
Nations Roof’s previous website lacked a consistent design and clear navigation tools, especially for those on mobile devices, to make it easy for customers to find what they needed.
Key CTAs like “Schedule an Inspection” were hard to find or inconsistently placed, leading to unnecessary drop-offs and missed opportunities from high-intent visitors.
Slow load speeds, cluttered layout shifts, and poor interactivity negatively impacted both UX and Google performance scores.
Nations Roof’s original site didn’t meet the standards set by the Americans with Disabilities Act (ADA). Problems like missing alt text, screen-reader limitations, and unclear visual hierarchy created usability limitations for a portion of its audience.
We restructured the site for faster load times and better responsiveness. Key performance metrics improved dramatically: page load speed (LCP) dropped by 43%, interaction time (TBT) was reduced by 42%, and the overall performance score rose from 75% to 91%.
We simplified site navigation and added sticky “Schedule an Inspection” buttons across all key pages, making it easier for users to take action from anywhere on the site.
The updated site structure included better HTML hierarchy, improved link flow, and page-level clarity to support long-term search visibility.
We added missing alt text, adjusted color contrast for readability, and improved heading structure to bring the site closer to ADA standards and create a more inclusive experience.
Intellibright helped transform Nations Roof’s website into a faster, more accessible, and conversion-ready platform. Structural improvements across page speed, layout, and accessibility created a smoother user experience and stronger performance across key technical benchmarks.
43%
42%
to 91%
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