Intellibright & Nexad: Pioneering AI Advertising

The first end-to-end solution for advertising AI search results that convert.

Search Behavior is Shifting—Are You Keeping Up?

The digital advertising landscape is undergoing massive transformation.

For two decades, Google has defined how people search for information online and how brands connect with consumers, commanding billions in ad spend and creating entire industries around SEO and SEM. This shift isn’t just changing business strategies—it’s fundamentally altering how people discover and interact with information, requiring companies to rethink how they engage with customers during their information-seeking journey.

But consumers—especially younger generations—are increasingly moving away from traditional search engines. OpenAI recently crossed 400 million monthly active users, with reports showing that students and professionals alike are treating AI-driven search models like ChatGPT, Perplexity, and DeepSeek as their go-to discovery tools.

HIGH RES - Behavioral Contextual Graphic - IB Social

Unlike traditional search engines that return links, AI platforms provide conversational answers that synthesize information. As of 2025, Google dominates with 89.62% market share and 16.4 billion daily searches, and Bing holds 4.04% globally, AI search is rapidly gaining ground with over 400 million monthly users. Smart marketers are preparing for this shift by testing AI-native advertising now, ensuring they won’t be left behind as information-seeking behaviors evolve.

Over 400M people use AI search monthly.

How will your brand be discovered by these users?

The Strategic Partnership Reshaping Digital Advertising

Nexad has created the first end-to-end solution for AI-native advertising, helping brands effectively advertise within AI-generated search results, with Intellibright serving as the pioneering agency partner developing specialized services around this innovative technology.

Nexad AI

NEXAD

AI-Integrated Advertising

Backed by Andreessen Horowitz (a16z), Prosus, and Point72, Nexad creates ad experiences that feel natural within AI search responses—not disruptive, but additive. Their technology ensures advertisements enhance user interactions rather than interrupt them, making it the first fully AI-integrated ad solution available today.

  • Context-aware placement within AI conversations
  • Real-time personalization based on user intent
  • Seamless integration with AI search platforms

INTELLIBRIGHT

AI Ad Optimization Experts

As a leader in performance-driven digital marketing, Intellibright is the first agency to offer managed services for AI-native advertising, helping brands transition from traditional search to AI-powered campaigns. Through this partnership, Intellibright works alongside Nexad to help brands scale, optimize spend, and maximize impact in AI-driven environments.

  • Campaign management and optimization expertise
  • Performance analytics and reporting
  • Strategy for transitioning from traditional to AI advertising
Intellibright

Key Benefits of AI-Native Advertising

Contextual, real-time ad placements within AI responses that understand user intent and deliver relevant messaging exactly when users need it.
Ads feel natural and additive, not intrusive, creating potential for better user experiences, higher engagement rates, and improved conversion metrics.
Get ahead before AI advertising becomes mainstream and competition intensifies. Early adopters will build expertise and brand recognition in this new channel.

Our Leadership’s Stance

Our Leadership’s Stance

“Advertising in AI search isn’t just a trend—it’s the next fundamental shift in digital marketing. By partnering with Nexad, we’re giving advertisers first-mover advantage in an entirely new ad ecosystem.”

-MICHELLE MATRANGA

Chief Digital Officer, Intellibright

Frequently Asked Questions

AI-native ads are integrated directly into AI search responses based on conversation context. Nexad’s technology identifies relevant moments to present products or services that align with what users are actively seeking, creating a helpful rather than disruptive experience.

Unlike Google Ads which appear separately above search results, AI-native ads are woven into conversations within generative AI platforms. They respond to the full context of user queries rather than just keywords, appearing as natural recommendations. These ads represent an additive channel to your digital strategy, not a replacement for Google Ads and traditional search engines.

Nexad and Intellibright provide both traditional metrics (impressions, clicks, conversions) and AI-specific KPIs including conversation continuation rates and contextual relevance scores. Intellibright offers customized reporting tailored to support each client’s specific revenue goals. Regular performance reviews help optimize campaigns for maximum ROI.

Industry experts agree that AI search platforms will develop their own ad networks, similar to Google Ads and Meta’s ecosystem. The question isn’t if AI-driven advertising will take off—it’s who will lead the charge. Nexad and Intellibright are positioning advertisers at the forefront of this revolution.

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Don’t let competitors gain first-mover advantage in the AI advertising revolution. As digital information-seeking evolves with AI, brands that hesitate risk falling behind. Make sure your brand remains part of the conversation.